The Three-Step Lead Generation System

Three simple steps to develop your business’ “Ultimate Lead Generation System.” Don't skip a step--they are all important!

 

STEP 1: Why do people buy from you?

List the three top reasons why your customers buy your product or service. What specific service or need do you fill?

 

STEP 2: Create a Special Report

Your special report should provide “insider” information that the average prospect would not know. It should be highly educational and should NOT contain “sales” information. Your special report could be a written report, an audiocassette, a video, or a CD-ROM.

 

Create an exciting title for your report such as "HOW TO..." The best pulling titles start with “How To,” use numbers, and are framed to avoid the fear of loss. For instance, “How To Make Your Eye Color Pop!” (This would be for sellers of cosmetics. It would include the best colors to wear with each eye color, etc.).

 

STEP 3 — Develop a Direct Response Advertisement

Create a small ad that resembles a newspaper article. It should include:

 

1. A compelling headline. Hint: Use the same headline as your special

report.

 

2. Write a short article on how using the right eye shadow can make blue eyes seem bluer, etc.

 

3. Announce the solution to their problems by offering your special report.

 

4. Tell people how to get your report and what benefits they’ll receive by acting immediately. You can elect to offer your report for free, which will increase the number of leads you receive.

 

5. Include free samples or bonus offer/coupons with your free report. Be sure to put a time-limit on purchasing to inspire action (i.e. Offer expires by August 31, 2004!)

 

 

 

 

To Advertise...or Publicize?

 

A simple answer...do both! Advertising is generally well-known and easy to do--if you have the budget. Placing small text-only or display ad (ads that are boxed or include photos/pictures) are usually low-cost in your local area publicatons. Running ads in national publications (women's magazines, USA Today, etc.) are more widely seen, however the cost can be prohibitive for a small business.

 

We suggest putting together a media campaign for your business. If you do it well and act consistently with it, you could get not only local, but national visibility for your "little" business. The first thing to do is to look at the local and national publications where you feel would be a good target for your business (i.e. local newspapers, local magazines, national magazines and papers that run stories on small businesses around the country, etc.).

 

Compile a "PUBLICATIONS" list including the name of the pub, the editor of the section that prints the type of stories you would like to submit, the address, email of the appropriate editor and his/her phone and fax. If you are selective and choose only those publications where you can find stories that are comparable to yours, you stand a better chance of receiving some coverage.

 

Next, write your story. The trick is to never, NEVER, write your story as an advertisement. Don't include words such as "best ever," "free offer," etc. Your story should be relevant to the readers of the publication. You will stand the best chance of getting coverage with local publications, but don't rule out the national ones.

 

When writing your story, you should include a unique focus: for instance, if you are a bridal consultant or do business in the bridal area, you could write a story about choosing a photographer, a busy bride's checklist, how to plan a great wedding for $1,500.00, the latest in bridal/formal wear, etc. You may include information on your particular business toward the end of the story. NOTE: Quotes from relevant sources are always welcome in a well-written story. Be sure to proof it well, and include your contact information at the top in case the editor needs to call you.

 

For more help in pinpointing and writing a media release for your business, contact Moehr & Associates.

 

Your Ultimate Marketing Plan: Four Key Areas

There are several strategies you can use to grow your business, but they all fall under four general categories:

Attract new customers. Increase the average sales amount from each sale. Entice your customers buy from you more often. Keep your customers for life.

The first and last are obvious for reporting in your marketing efforts. But the two in the center are just as important in the overall growth and profitability of your business. If a small business is receiving a significant potion of its new business from referrals, they are probably not spending enough time attracting new customers from the marketplace.

But referrals are the best kind of customers, you say. Yes, they are great, but if you spend the majority of your time and money trying to get them you may be neglecting a whole group of new customers that are waiting to buy from you. Also, if a small business spends all its time marketing to new customers and ignoring existing customers, you may be missing out on a lot of ripe fruit. As I mentioned, there are many ways to leverage your marketing efforts in these four categories. Here are just a few ways to improve each of your areas of growth:

Attract more new customers…
• Select a niche market that you can easily contact and dominate it.
• Develop a CONSISTENT marketing strategy that compels your prospects to contact you to learn more about how you can help them.
• Establish an active referral program.

Increase the average sales amount…
Upsell your customers
Suggest add-on items and services that complement your customer’s purchase.
• Sell in sets at a savings from separate item prices.

Make your customers buy from you more often… Establish CONSISTENT communications that present enticing, reactive offers. Follow up with your customers after the sale (what a concept!) Answer questions and suggest other product that may help them. Track your customer’s usage and buying patterns to suggest purchases right before they actually need them (this also helps keep the competition away).

Hold on to your customers for life… Deliver STELLAR customer service by going the extra mile. Give your customers the opportunity to “go on record” by giving you testimonials about your great customer service. Survey your customers from time to time to gauge their level of satisfaction.

How do the top direct sellers get where they are? They build a strong team!

If you are interested in recruiting, you sometimes need to recruit beyond the obvious. In addition to money, career, etc., many are driven by an emotional need. The following are a few terms to use to pepper your recruiting conversations.

"Imagine the feeling of this:" (Name a Benefit...)

"Imagine the feeling of complete freedom to do what you want and live where you want?"

"Imagine the feeling of being in a position to have the resources to help a friend or family member in need. How would that feel?"

"Imagine the feeling of accomplishing your goals and having the power to help others accomplish theirs? How would that help you?"

These ideas may help spark you to look at your business practices a bit differently. Give them a try and see how they can help you develop not only your sales, but your team and downline as well.

Learn more about how to develop your direct sales business with our Direct Sales Power Series at www.isellmoretoday.com

Need Leads? Get booked solid! Triple your direct sales, leads and recruits. Visit: http://www.isellmoretoday.com

If You Don't Do This In Your Network Marketing Business, You're Missing Out Huge

One of the biggest mistakes that most new online network marketers make that I personally see costs them HUGE in the overall success of their business.

If you're making this mistake then after reading today's lesson take action to fix it.

The mistake is this, it's being lazy.

Most new marketers stop too soon when it comes to following up with there leads. They think if they can just get them the job is done, and it's far from done.

Let me tell you why . . .

When you generate a lead in your marketing efforts there will be three different categories of people that come into your recruiting funnel.

Those that are slightly interested, basically just curious as to what's on the other side of your lead capture page. These leads will most likely not take action on anything, but luckily for you this is only a small percentage of your overall leads.

The second category of leads that you will generate are those that are extremely interested and most likely will take action immediately on what you have to offer. Unfortunately for you this is also a small portion of the leads you generate.

The third and largest category are all those folks that fall in the middle, they are interested, but not interested enough to take action right now.

It's with this group that most marketers get lazy and for it loose out in a big way either in terms of profits or in terms of recruits coming into their business.

Here's a stat that might peak your interest . . .

A recent direct marketing study showed that of the people that you will generate as leads as many as 80% of them will purchase based on that initial interest you generated within the course of a year.

But when they purchase they purchase from someone else.

Why?

Inadequate follow up.

It generally takes seven to twelve interactions with your leads for them to take notice of what you have to offer, and if you fall short of doing that amount of follow up you're missing out in a HUGE way.

Once you generate a lead - follow up, and follow up some more.

It's the easiest and least resistant way to increase your rate of success in your business without taking on any additional costs.

For more information follow the link the in the resource box below now . . .

Daegan Smith is an Expert Internet Network Marketer. http://www.internetmlmsuccess.com